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MY Services

 

LOGO DESIGN  

Designing a logo requires expansive research, creative exploration and a keen eye for fine detail. It’s about distilling your brand down to the basics and telling your story.  I partner with my clients to execute thoughtful logo design that is recognizable and symbolizes, in it’s simplest form, of what the brand stands for.

BRAND & IDENTITY

"Brand" {the perceived emotional image as a whole} "Identity" {is the visual aspect that forms part of the overall brand}

What is your story?

Everything your company displays, says, does and produces has to reflect the core ideas, goals and values of its business. Each of these elements must be strategically developed to work as a whole. It should be consistent, direct and stimulating for your audience. Brand isn’t only about your company’sdesign aesthetic, it’s about making an impression on your audience, one that makes a lasting impact.

SOCIAL MEDIA & NEWSLETTERS

Along with all that other branding stuff going on behind the scenes, the next step is getting you and getting your story out there! I can help you dream up an enticing Instagram feed or build a compelling newsletter template. I'd even be happy to consult on your previous program, and make suggested improvements.
Whether your working in Facebook, Instagram, Pinterest, MailChimp, Constant Contact, I can help you get the word out.

 

PRINT/AD MATERIALS

Have a new print campaign you need to launch and don’t know where to start? Looking to spiff up some catalogs or handouts? Need to refresh an old magazine ad? Easy peasy!

ART & PHOTOGRAPHY

I use my background in Art History and the Visual Arts to explore and express myself in a variety of mediums. In past projects, I've blended these skills with my designs to engage audiences in unconventional ways and remind them that design is everywhere.

WEBSITES

Having a designer develop your site helps to make sure your brand is on mark. I work in the basic WYSIWYG programs (Adobe, Square Space, WordPress and WIX) and can suggest more technical resources when you need advanced programming. 

Erica is exceptional at what she does. She gave us 3 great options for our new logo and rebuilt our website with very little guidance from us - and it came out great! We admire her creativity, appreciate the quick turnaround and are grateful for her patience with us through this process!
— Linda Rebbell, FS20